Blog 3

It’s fair to say the surroundings into which the first generation Audi 100 was born into were chaotic at best. At the time, parent company Volkswagen was firmly wedded to the rear-engine and it took the takeover of DKW and NSU to evolve the dominant mindset towards front engined vehicles.

The two newly-acquired companies brought with them a raft of top-quality engineers, and with the fresh approach to design that naturally followed, Audi were able to develop a new generation of saloons that moved them away from the shadow of their parent company.

Under the stewardship of lead engineer, Ludwig Kraus (formally of Daimler-Benz), the company worked tirelessly on the 100, a car aimed at establishing Audi as a legitimate rival to Mercedes-Benz further up the price scale than the existing 60, 75 and 90 models the company already had on the roads.

With a two-litre four-cylinder engine and front-wheel drive, the 100 delivered a solid driving experience with the first-rate quality and reliability which would become synonymous characteristics of Audi in later years.

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