At present Audi dominate the luxury car market, with the Government being one of their main customers. It is estimated that this particular section of the market is worth $13 billion.
As reported by us earlier this year, Audi’s number one market is now China, with their home country of Germany standing at number two.
The 412 approved models by authorities will be limited to Chinese brands. The list is up or debate in March.
The Chinese Government has also held back on incentives for foreign investment from automakers. This is to prevent overcapacity of vehicles.
Foreign automakers dominant
Although the measures may seem slightly drastic, the figures show that foreign automakers are over dominating the Chinese car industry. 80 per cent of the market is made from foreign brands. Audi accounts for one third of Government fleet vehicles. 20 per cent of Audi’s sales are to the Government.
Audi is still a very popular vehicle in China. Many owners would love to buy one if they could. Holding Audi back may not be the right answer. Many believe this step would be too sudden and too soon.
Fastest growing luxury manufacturer
What would this mean for Audi? In 2009 China overtook North America to become the world’s number one auto industry. Audi have taken full advantage of that and maximised business in the country. This is one of few countries where the likes of BMW and Mercedes-Benz find themselves falling behind Audi in the sales charts. Throughout the world Audi are the fastest growing luxury car manufacturer. Growth statistics are the highest of any other luxury manufacturer. A lot of this is down to experience, success and profit made from the Chinese car industry. Could all of that about to be changed?
This will not just affect Audi. General Motors and Volkswagen will also see business shrink if Government proposals go ahead. General Motors were making better progress in China along with Volkswagen. As the Chinese automotive is the largest in the world and is still showing signs of growth, this would come as a big blow to all. This leaves automakers FAW Car Co and Donfeng Automobile with a great opportunity. They will now find it easier to compete with the likes of General Motors, Audi and Volkswagen.