Rupert Stadler, the Chairman of the Board of Management at Audi has been greatly responsible for making the German company the fastest growing luxury car manufacturer in the world. He has spoken at the company’s annual press conference about other key areas which are vital to the company’s growth which are:
- Lightweight construction
- Electric Mobility
- Mobility Services
Mr Stadler said “While we are planning small-scale series production for this car, which is a vital element in our innovation and technology plans, the electric driving experience will become a reality for a growing clientele with our plug-in hybrids.”
A car’s design is the most important feature
He mentioned that the design of cars will constitute at the main factor for potential car buyers. Audi are working on creating a design language for all of their cars which is generalised throughout the interior and exterior yet attractive.
Audi have been working on lightweight construction for vehicles for a number of years. With every model that is released, Audi aim to make each one lighter than the other. With lightweight materials being used, car’s are more economical and can also perform better in terms of acceleration, as there is less of the car to drag. On top of this, there will be further developments on energy and heat management, wireless electric charging and improved batteries.
Audi Connect is one of the most talked about features of the car industry. Audi believe that connecting to home and work life whilst being inside your car will be a vital part of the future. Cloud technology will play a major part in years to come.
The Audi e-tron, which we have already mentioned in our blog is the companies first development in this particular field. The Audi A3 e-tron a plug in hybrid is currently under development with the Audi A1 e-tron on the roads since September of last year. Amazingly Audi could develop an Audi R8 e-tron it has been rumoured. Follow ups to the Audi A3 e-tron will include the plug-in Audi A4 and Audi Q7. Eventually the aim to get a e-tron vehicle within every car category by the year 2020.