Just 302 cars in September were sold last year. 233 more cars were sold this year in September with a grand total of 555. When taking the yearly figures so far into account, Audi sales have increased by 93%. From January to September of this year, there were 4210 cars sold compared to just 2178 in 2010.
Michael Perschke the head of Audi India believes that the recent growth is due Audi’s appeal getting better in the country. He said “We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull.”
Audi India themselves released a statement further detailing exactly why they have been so successful recently. They said “We attribute this phenomenal growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull. We launched six class-defining models this year and are focused at strengthening our dealership network not only in metros, but also in tier II & tier III cities. We recently inaugurated Audi Surat, our second showroom in Gujarat, and plan to expand our network from the current 14 centres to 25 locations by end of 2012. Our flagship, the Audi A8L, which was launched early this year, received an overwhelming response, as expected, and we are confident that it will continue to set benchmarks in automotive excellence like it has been doing the world over.”
It’s not just India where Audi sales are said to be heavily increasing. Audi are known to many as the number one luxury car brand throughout Europe and China. They are now the fastest growing luxury car manufacturer in the USA and India. Surprisingly enough, the most dominant market for the sales of Audi cars is within China, not Germany.
As we discussed in one of our previous articles, the Audi Q3 could be set for release in the USA. With the company gaining a great reputation throughout the world, their confidence to consider deploying a car like the Q3 to America represents how well the company are doing.
Whereas Mercedes-Benz have recently reported that sales in China have dipped but increased in India, we believe Audi sales will continually prosper in the following years to come.