Audi has announced some brilliant news for both the UK and Ireland.

In the UK, the German luxury car manufacturer is expected to beat sales targets and set a record. They are also expected to create up to 200 jobs in Ireland in what will be a very welcoming piece of news for a country that is currently struggling with debts.

The UK

Audi UK are expected to sell 115,000 cars in throughout the nation this year. At present, they are also experiencing their highest level of market share in UK history, which stands at 5.92 per cent.

The company’s previous record of selling 105,000 was already beaten at the beginning of last month. Sales this year have already passed 110,000. The November sales figures have not released yet however.

Audi hope to add to their current UK model portfolio, increasing it to 42 eventually. Their current model range grew from 25 to 36 in the space of just five years. Introductions to the market like the Q7 have proved to be a great success for the company.

Audi have broken into the supercar sector with the prestigious Audi R8. The car has become more and more popular along with the strength of its reputation increasing year after year, helping it’s sales to increase.

The Audi A3 is one of the most popular luxury family hatchbacks in the UK. All variants have sold well with the car remaining as one of the most outstanding vehicles available in its class.

The Audi A1 has been one of the company’s breakthrough vehicles this year. It has firmly established itself as one of the market leaders in the “Small city car” category. 19,000 of them have been sold so far, which equates to 1,000 more than originally planned.

Audi UK are doing so well that they are currently outselling BMW UK, albeit by a minuscule figure.


Audi Ireland is investing €80 million to build 10 new garages around the country.

Audi Ireland are also planning to create 200 jobs at its main site in Waterford. The fact that Audi are increasing employment prospects in the country, although by a minimal amount offers optimism for the countries automotive industry.

Sales in the country have increased by 25 per cent this year according to reports. Audi are aiming for “double digit” growth according to Andrew Doyle.