Audi showcased three new models at the highly anticipated event. The new Audi A3 e-tron concept, the Audi S6 and the Audi Q7 V12 were shown off with a tremendous amount of praise being received for all three.
Audi A3 e-tron concept
The Audi A3 e-tron concept is a wonderful vehicle, coming with a great deal of advanced technology. The MMI operating system is one of its highlights along with the drivetrain and infotainment system.
The Audi S6 is an amazing sports car that has enough power to satisfy anybody. The 4 litre twin turbo V8 is able to reach astronomical speeds with ease.
Audi Q7 V12 TDI
The diesel variant promises to be a great vehicle capable of giving back a generous mileage. It looks stunning and will be one of the most desired vehicles on the market next year.
Peter Schwarzenbauer, a Member of the Board of Management of Audi AG for Marketing and Sales stated just how important the car market actually is to the German giants. His exact words were “India is a key strategic market for Audi and we are making a clear long-term statement in the country with ambitious expansion plans. Audi has seen phenomenal growth since its inception in India five years ago and today is the fastest expanding premium brand in the market. Now we are starting the next chapter of our success story: As a true premium SUV, the Audi Q3 leads the way for the Four Rings to enter a new segment in India, with ever increasing customer groups demanding for premium mobility in a compact form.”
Audi are the fastest growing car manufacturer in the country. Although they still lag behind BMW and Mercedes-Benz, company growth was the largest. In 2010 the company sold 3,003 cars. They managed to beat their sales target of 5,000 last year and have now set a target of 7.500 for next year. Many expect them to beat that and become stronger rivals to BMW and Mercedes-Benz.
Audi are currently the name on everyone’s lips in India, rather than BMW and Mercedes-Benz. Their exploits the recent Delhi Show has certainly done no harm to keep it that way.