Audi News

Audi sparks outrage in China with advert likening women to second hand cars

German car maker Audi has put its foot in it big time after launching an advert in China that compares women to second hand cars. In the advert, a wedding ceremony is interrupted by the groom’s mother, who insists on checking out his bride-to-be for defects, including teeth and behind her ears. After the bride(…)

Audi to compete in Formula 1?

Audi have opened the door to the possibility of competing in Formula 1. The brand – part of the VW stable – has always given a hard ‘No’ to any suggestion that it might launch a team within the sport. Recently however, Lamborghini chief Stefano Domenicali has been representing VW and Audi at F1 meetings,(…)

Suspension-energy regeneration technology revealed by Audi

Hybrids and electric cars have long harvested electrical energy from braking, but other forms of energy can also be recovered whilst a car is in transit. Thermoelectric technology retrieves energy from the vehicles hot surfaces such as the exhaust and Audi have developed new technology that recovers energy usually lost through a car’s suspension. Still(…)

Audi to display famous motorsport editions throughout 2017

Of all Audi’s elder statesman, it’s most probably the Group B rally cars that live longest in the memory. Be it the early Quattro with its warbling five-cylinder engine or the flame spitting short wheelbase rally spec S1; Audi rally editions will always be remembered for the indelible mark they’ve left on motoring history and(…)

Audi gets stuck on top of a gas main after ploughing through roadworks

As revellers left the pub in Cradley Heath high street, West Midlands, they might have been forgiven for doing a double take. Sitting opposite the pub in an enormous hole in the ground and resting on a major gas main was an Audi, seemingly abandoned by its owner. The car had clearly been accidently driven(…)

Audi, Jaguar and VW up for World Car Award

The finalists have been announced for the 2017 World Car Awards and Audi, Jaguar and Volkwagen make up the top trio. In fact, all three of the finalists are SUVs – the Audi Q5, Jaguar F-Pace and the Volkswagen Tiguan. Reflecting the overall shift of car buying moving towards the SUV, the exclusive trio were(…)

Ten things you probably didn’t know about Audi

You see them on the roads in their thousands every day, but there’s a lot more to Audi than meets the eye. Here are ten facts about the German carmaker you probably didn’t know: The Audi Company is made up of four separate car companies. Each of the rings in the iconic four-ringed logo represents(…)

Audi lets enthusiasts build their own racetrack in virtual reality

Audi is appealing to the child in car enthusiasts by developing technology where they can build their own racetrack, where they can test the new Audi Q5 in virtual reality. The firms Norwegian wing has collaborated with creative agency POL to create the ‘Sandbox 2.0’, a purpose built sandpit where users can create their own(…)

Winter driving tips for Audi drivers

With respect to general driving conditions; January and February are traditionally the most hazardous months of the year. The unpredictable British winter can chuck some genuinely horrendous variants of weather down onto our over congested roads; sub-zero temperature, floods, snow, high winds. It’s important to be prepared when we take our Audis out onto the(…)

Audi’s fully electric SUV in the pipeline

In 2015, Audi teased us with the E-tron Quattro concept; promising an extremely similar production version set to be in showrooms by 2018. “We’re calling call it Audi E-tron, just ‘E-tron’, because this is a quite important Audi sub-brand for the future,” says Audi board member Dr Dietmar Voggenreiter. “There’s quite simple logic behind that.(…)

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