Audi made a huge impact with diesel models at the Los Angles Motor Show. American motorists are becoming more and more conscious of the prices of fuel. New car buyers are looking for fuel efficient models and the diesel market is starting to progress in the United States, a long time overdue in our opinion.

Audi were keen to stamp their intentions on the further use of diesel technology, starting with their new models. These included the Audi A6, A7, A8 and the Q5. Scott Keogh, the President of Audi USA stated “For a nation seeking to free itself from the grip of foreign oil and for a world seeking to slash its greenhouse gas emissions, clean diesel is not simply a viable choice, but frequently it’s today’s best,””

He makes a good point. Electric and hybrid car are of course extremely beneficial, but they are also quite unpractical for many at this moment in time. Diesel technology is a good stepping stone for a company like Audi to explore.

The new Audi A8 TDI is a wonderful luxurious vehicle in the mould of a limousine almost. It is able to achieve 24 MPG around the city and 36 MPG on the motorway (according to American standards). Despite its large size, the vehicle is quite quick, hitting 0 – 60 MPH in just 6.4 seconds. It will have a 3 litre V6 diesel engine under the bonnet, producing 240 BHP along with 406 pound-feet of torque.

The Audi A6 saloon has the exact same mechanical components as the new Audi A7 but is perhaps the best looking in the range. All new models including the Audi A5 are one sale next year.

The 2013 Audi Q7 TDI will achieve 19 MPG in the City and 28 MPG on the motorway.

Mr Keogh made it clear that there is much more to come from the company. Diesel models are set for an aggressive in the near future. He said “We believe the efficiency gains that diesel offers today aren’t’ a ceiling, they’re a floor. We believe diesel can be even cleaner, even more powerful, even more efficient in the days ahead.”

How well will Audi’s diesel strategy work? Will Americans take to diesel? The stigma of previous diesel vehicles seems to have easily faded away.