Audi have mirrored their tremendous global success in North America, recording all time highs for the company.

Altogether Audi managed to sell 117,651 cars in 2011 which beat the 2010 record of 101,629. In effect this was the best year that Audi have ever experienced in the world’s second largest car market marking a 15.7 % increase from the previous year.

Surprisingly December was an all time high for Audi sales in terms of a single month period. 12,665 cars were sold in total marking a 20 % rise compared to December of 2010.

Mt de Nysschen – Better engineering than rivals

Audi President Johan de Nysschen claimed that Audi are now being chosen more often over the companies nearest rivals. He said “Another record year of sales reinforces the Audi position in the U.S. market, as consumers increasingly choose Audi over other luxury competitors. In 2012, Audi will continue to capture a significant share of the premium luxury market with exceptionally engineered vehicles.”

Analysis

The Audi A6 sold a tremendous amount of units last December when comparing it to the same month in 2010. The difference was a staggering 124.0 % with 1,855 sold in 2011 and 828 sold in 2010. Despite the dipping sales of the Q5 and Q7 models in December, they managed to overall increase their annual selling figures.

Comparison of Audi sales between December 2010 and 2011

Model December 2011 Sales December 2010 Sales Change in %
Audi A3 635 578 9.9 %
Audi A4 3,722 3,513 5.9 %
Audi A5 1,273 1,455 -12.5 %
Audi A6 1,855 828 124.0 %
Audi A7 887 0 0.0 %
Audi A8 678 502 35.1 %
Audi Q5 2,337 2,473 -5.5 %
Audi Q7 919 1,014 -9.4 %
Audi R8 133 119 11.8 %
Audi TT 216 64 237.5 %

Comparison of Audi sales between 2010 and 2011

Model 2011 Sales 2010 Change in %
Audi A3 6,561 6,558 0.0 %
Audi A4 35,234 34,672 2 %
Audi A5 15,385 16,379 -6 %
Audi A6 11,124 8,675 28 %
Audi A7 6,270 0 0.0 %
Audi A8 5,700 1,521 275 %
Audi Q5 24,908 23,518 6 %
Audi Q7 8,998 7,976 13 %
Audi R8 1,145 799 43 %
Audi TT 2,236 1,531 46 %