Emerging reports from the American automotive industry confirm that owners of 2013 Audi models will receive 4 year SiriusXM Traffic Subscription free.

Car’s fitted with system to get the privilege

The privilege will be for owners who have purchased vehicles that are fully equipped with MMI Navigation Plus or MMI Navigation Plus with MMI Touch. Models such as the new Audi Q5 and Audi A8 will have the technology as standard.

Live traffic updates

Live traffic updates come in great use. When setting off on a journey, this specific feature helps alternative routes to be decided depending on the flow of traffic. Congested routes can be completely avoided thanks to Live Traffic updates.

Larry Pesce

Larry Pesce, The Vice President and General Manager for Infotainment and Advanced Audio Services Department for SiriusXM said “Sirius XM programming continues to enhance the Audi driving experience and now Audi drivers will find our innovative data services useful on the road every day”

Johan de Nysschen, President, Audi of America said “Owning an Audi has always meant more than just driving, and our discerning customers demand the most technologically advanced vehicles available. We continually strive to innovate and give our customers the best in-vehicle experience, and we are excited to give our customers the opportunity to experience premium entertainment and data services such as Sirius XM satellite radio and SiriusXM Traffic.”

Sirius XM

Sirius XM Radio are the world’s largest radio broadcaster. In total they are said to have an estimated 22 million subscribers. They broadcast shows such as live events, sports talk, commercial free music, news and live sports. Sirius XM do not have an exclusive deal with Audi in case anyone is wondering. They are available throughout all major car brands in the United States. Programmers can also share an interest with programming shows and online content available. Sirius XM also has smart phone apps ready to utilise upon iPhones, Blackberry and Android.

Sirius XM radio features such as plus premier sports, live news, talk, comedy and free music will remain free for the first free months on Audi vehicles purchased with this option.

Will Audi catch up?

We believe this is a stroke of genius from Audi. Offering such an attractive proposal is sure to sway a few customers away from the front runners of BMW and Mercedes-Benz.