How all three lined up
This year’s success was mainly down to the new redesigned BMW 3 Series, the companies all time top seller. It has proven to be a massive hit in the United States. Sales in March alone reached a total of 29,004. Within the first three months of the year, BMW managed to sell 356,548 vehicles which represents an increase of 11 per cent from February. Clearly the car is showing a very positive pattern for the rest of the year. Mercedes-Benz sold just 313,902 with Audi coming in with 346,100 sales in total.
Luxury v Mass Car Production
All three German luxury manufacturers are targeting record sales this year, with the luxury car market expanding throughout the world. This represents a stark contrast with the mass production market. The likes of Vauxhall and Peugeot are producing too many cars, with production figures not hitting the current demand.
BMW in confident mood
Ian Robertson, the head of BMW sales has come out and said “The BMW Group achieved an all-time high in sales last month and the best first quarter in its history. We aim to continue the momentum with additional new models this year.” Can Audi topple BMW with their German rivals expressing such a great amount of confidence?
New models to rival Audi
That is not all however. There will be an addition of a BMW 6 Series Gran Coupe, with the four door vehicle expected to sell quite well. A new BMW 7 Series luxury sedan may also deter sales away from Audi. The launch of BMW’s new models may mean that they will finish behind Audi yet again in terms of profit, but will remain as the world’s number one luxury car producer.
In total BMW hope to sell 1.39 million for 2012. Audi are expected to sell 1.29 million with Mercedes-Benz aiming for sales of 1.28 million.
Audi’s new hybrid A3
Audi are hoping to revive their sales campaign by introducing the new Audi A3 compact model. Keeping in line with the future of the automotive industry the new A3 will come available as a plug-in hybrid.
Audi’s first quarter
Audi also posted record sales in the first quarter. This was hugely down to sales in China, Audi’s number one car market increasing by 41 per cent to 25,941.