Audi’s CarLife Program
They are introducing a global oriented programme named the Audi CarLife Advance. This offers products such as financing, extended warranty, insurance and more. This is said to play a significant part in helping Audi achieve their aim. Many would find it difficult to buy an Audi outright in India. Audi’s CarLife Advance plan will help to increase the customer base.
Higher targets this time round
Mr Perschke, the Head of Audi India stated the company’s intentions saying “Our target this year is to sell over 8,000 units and we are confident we will be able to achieve it. Last year, we sold 5,511 units,”
Met 2011 targets
Audi achieved their target of selling 5,000 units last year as Mr Perschke had mentioned at a press conference. Although this was below the targets of Mercedes-Benz and BMW in 2011, Audi were still the fastest growing luxury car manufacturer in the country.
Increase on luxury vehicles
Recently price on all luxury vehicles have increased thanks to price hikes in the latest budget. Mr Perschke said “Our products, which are assembled in India have seen a price hike at an average of 3 per cent, while those imported as completely built units have become costlier by 13 per cent,”
Lowering costs of production by localising the brand
It is for that reason that developing vehicles in India are very important for Audi and all other foreign car makers. Audi currently produce the Audi A4, Audi A5 and Audi Q5 in the country which helps lower the prices of the vehicle. Others such as the Audi TT, Audi Q7, Audi RS5 and the Audi R8 Spyder are slightly more expensive as they are imported into the country.
Plenty of other foreign manufacturers are looking to increase their chances of production in India with Jaguar Land Rover being the latest.
A massive sales increase already
Sales have already shown great amounts of growth. From January to April 2012, Audi have managed to sell 2,831 cars. That represents a huge increase of 43 per cent when comparing the previous year where Audi just sold 1,986.