Every family has the one, breakout shining star, unless you are a Kardashian who are less of a family and more of a mass production unit for celebrities. For the VW Group, their star is Audi.
Automobile sales figures for February have revealed that for the fourth month in a row Volkswagen sales have plummeted in the United States. Audi, on the other hand, are seeing a surge in popularity due in part to their line-up of crossover vehicles.
The figures posted reveal that Volkswagen brand sales dropped 13 percent to 22,321 vehicles. All but two VW models, the low-volume Golf electric car and the Tiguan compact crossover, posted a drop in sales. The on-going sales freeze on VW Group diesel vehicles in the United States can largely be credited for the disappointing results. The company remains in negotiations with regulators in the United States over resolving the emissions scandal and finding a fix for the estimated 600,000 diesel vehicles equipped with cheat devices that enabled them to falsify emissions data.
VW Group owned Audi, however, saw increasing demand for its A7 large car and Q7 large crossover, which made it its 62nd consecutive month of record sales in the United States. Yes, sixty two months. That is over five years of continual improvement. Audi sales increased 2.3 percent in February, with a total of 11,718 vehicles. Audi’s Q7 has proven to be something of a saving grace for the overall company, posting a sales increase of sixty three percent for February 2016, selling a total of 1653 vehicles. The A7 also saw a massive increase of eighty seven percent, selling 429 vehicles.
Chief Operating Officer for Audi of America Mark Del Rosso said in a statement: “There is robust demand for models at the top end of our lineup, such as the A7 and Q7. This gives us confidence that our sales momentum will continue with the upcoming launches of the all-new A4 and R8 this spring.”