Fastest growing luxury car manufacturer
Their sales target is half of that compared to their German luxury car maker counterparts BMW and Mercedes-Benz who targeted 10,000 this year. Today’s news show Audi is the fastest growing luxury car maker in the country at present.
Strong growth rates
The fact that the company have beaten their annual sales target with a whole month to go show just how successful Audi are becoming in India. This is represents a growth rate of 83%, with 2791 Audi cars sold in India compared to January – November 2010. As far as last month goes, Audi sold an impressive 425 cars in November alone. This represents a 66% increase from November 2010 when Audi sold 256 cars.
Michael Perschke, the Head of Audi India, said that he believes that Audi will finish the year in strong fashion. He also mentioned how the luxury Audi Q5 and Q7 have firmly established themselves in the luxury SUV market.
His exact words were “Given our outstanding performance in the first eleven months of the year, we are well poised to finish the year strongly by exceeding our expectations yet again. We attribute this growth to our continued focus on introducing an energetic product line, qualitative network growth and strong brand pull. While our strengthened ‘A’ range of limousines are delighting customers with their progressive design, sportiness and dynamic performance, we have established market leadership with our Q5 and Q7 in the luxury SUV segment and the iconic R8 in the super sports car segment. I am confident that our impressive sales performance YTD coupled with our dynamic product line and fast expanding dealer network will ensure that Audi maintains its position as the fastest growing luxury car brand in India”
Audi India is planning to build on their success by building 23 dealerships by 2012 adding 7 to the current 15 dealerships throughout the country.
It’s just India where Audi are a current success, throughout the world Audi have sold 1,081,700 cars from January to October of this year. This represents an 18% increase from January to October in 2010.
We believe Audi India could match the sales of Mercedes-Benz and BMW next year.