Audi will beat their original target 8,000 annual target this year after achieving a brand new all time record for September. Remarkably, Audi sold 1,011 in September alone meaning it was their highest ever month for sales.
Last year in September, Audi managed to sell 555 units. That represents an 82 per cent increase compared to the same month last year. This was a landmark month for the German luxury automaker in more ways than one as their sales total for the whole of last year was surpassed. In 2011, 5,551 units were sold in total, beating the original target of 5,000. Already this year from January to September 6,417 units have been sold, recording a 52 per cent growth rate from last year where 4,210 units were sold between that same time period.
Michael Perschke, the Head of Audi India said that the company are doing well to continue their momentum after a record breaking 2011. He said “Our performance in September has been stellar. We have witnessed a record month with 1011 vehicles sold, our highest ever in India so far. Apart from this, September also enabled us to cross another milestone by surpassing our annual sales figure of 2011. We are confident of crossing the 2012 sales target of 8000 cars even before the year comes to an end. We have had a very exciting 9 months in 2012 and our robust car sales amidst the taxing market scenario highlights the conviction our brand enthusiasts have put in Audi. Our Q-life range – Audi Q3, Audi Q5 and Audi Q7, continue to strengthen their leadership in the luxury SUV segment and are emerging as the top-sellers this festive season. Increasing input costs, inflation and weakening of the rupee forced us to increase prices for Audi Q3 and we are also evaluating price increases for other models in the later part of the year.”
As Mr Perschke said the SUV segment is growing in India and the Q models will prove pivotal to the company’s performance. At the moment it is BMW and Mercedes-Benz that lead the way in the luxury car division but Audi India are the fastest growing car company in the country. If sales continue to increase like they have been, there could be a new number one very soon.