Audi’s sales in the Middle East is expected to make all time records for the company. They reported that last September was an all time record for the company. Third quarter sales are also at an all time high naturally indicating a record breaking 2012.
January to September sales read at 6,629, an increase from the same time period in 2011 which recorded at 5,602. Third quarter sales saw Audi sell 2,355 in the Middle East. In 2011 that figure read at just 1,877. September was the highest ever month for the company, with them selling 902 vehicles alone and breaking the 900 mark for the first time ever.
Jeff Mannering, the Managing Director of Audi Middle East said “We are on track for a record year in 2012. Several markets of the region were affected by political unrest, however, the larger countries, particularly the UAE and Saudi Arabia, are pulling ahead on the back of strong core models, new model launches and improved infrastructure in sales and after sales service.”
UAE are considered the most important car market within the Middle Eastern region for Audi, selling 2,747 so far this year in the area. Last year that figure read at only 2,245, an increase of 12.2 per cent. Potential is so great that Audi are set to develop their world’s largest showroom in Dubai later in November. Out the all the UAE markets, Saudi Arabia and Kuwait were the most important markets throughout the region. Saudi Arabia managed to sell 1,420 cars with Kuwait selling a tremendous 948, a double sales increase of 36.1 per cent and 29.7 per cent respectively. Syria was the only market to see sales stabilise after recent high profile problems.
Audi saloon and SUV models have been playing a major part in helping the company to record such great growth in the Middle East. The Audi A6 has become increasingly popular. The car recorded a 70.3 per cent increase year to date, selling 1,306 so far this year and 767 within the same period last year. The Audi A8 L sedan has seen its sales increase by 32.3 per cent so far this year, selling 1,261 and last year selling 953. The Audi Q7 luxury SUV saw its sales slowdown, selling only 1,237 in 2011 and 1,137 so far this year.