blog 2 01


When there’s not much in the way of exciting branded Audi news we do this: a trivial look back at the company’s history. Usually this takes the form of a retrospective look back at a classic from the back catalogue. Today however, we thought we’d hit you with a few fun facts about Audi to ‘amaze’ people during the upcoming Christmas party season. Warning: you may find yourself standing on your own.

  1. Audi is one of the world’s three best luxury car-makers, the other two being Mercedes-Benz and BMW. The company’s headquarters are located in Ingolstadt, Bavaria, Germany.
  2. The four ringed logo leads many people to mistakenly think Audi has an association with the Olympics.
  3. In Latin, Audi means “hear” and the German word for hear is “horch”. The name of Audi’s founder was August Horch.
  4. The Audi Company is made up of four separate car companies. Each of the rings in the iconic four-ringed logo represents one of the original companies. DKW, Horch and Wanderer are the other three companies of the “Quattro”. This was also known as the ‘Auto Union’.
  5. The four ring logo was first used in 1932.
  6. In the 1980’s, Audi rally cars were the first to be fitted with dual-clutch transmissions.
  7. The performance of turbo cars is largely reliant on the exhaust pipes. The standard Audi TT RS turbine-out elbow has a diameter of almost five inches.
  8. Following production, every Audi R8 body is passed through an X-ray machine.
  9. Audi first started carrying out crash tests in 1938. The purpose of the tests was to gain some sort of idea of how the car would behave in case of an accident. This set a precedent amongst car makers, who gradually followed suit.
  10. The 1994-built 315bhp TS2 which was the original Audi RS model, was partially developed by Porsche. The car’s grilles, brakes and tailgate all carry the Porsche logo.

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